Privacy Policy

This Privacy Policy applies to the personal information we collect through the processes related to the Smart Farm’s software, services and web sites (referred to collectively as the “Services”). The information includes farm information and account usage information (referred to collectively as the “Information”). It does not apply to information collected by other apps, websites, or services provided by Smarty Farm or its affiliated entities. In order to use the Services, you must first agree to these Terms. You may not use the Services if you do not accept the Terms. By using the Services, you declare that you understand and agree that Smart Farm will treat your use of the Services as acceptance of the Terms from that point onwards.

Information We Collect 

We obtain your personal information in various ways.

  • Farm Information. We collect farm information that is directly used for analysis in the services including milk production, amount and quality of milk sold, herd’s and cows data and the amount and cost of feed bought/manufactured and distributed.
  • Account Information. We collect your information associated with your account that is used to access the services, including your name, phone number, email address, addresses, and your account ID. 
  • User Interactions. We collect the information you exchange with the services, including your touch and other inputs, and the information you receive from the Services (such as responses, answers, and content). If you submit information to services that is sensitive in nature (e.g., business information), that will also be collected and processed for the purposes set out below. We will not actively collect sensitive information without first obtaining your explicit consent or as provided for by applicable law. We may also obtain other information related to your use of services, including your used apps, visited websites, contact lists, music, calendar entries, bookmarks, notes, alarm clock, and content from services that are accessed or used (such as social media, email, and instant messaging apps).
  • Geolocation Data. We may receive your device’s precise geolocation and other information related to your location to provide you with the Services.
  • Device and App Information. We may collect information about your devices, including model, OS version, device configurations and settings, IP addresses, and device identifiers. In addition, we may obtain information about your usage of the services and third party apps and services on the devices (such as installed apps, played music, visited websites, and searches).

How We Use the Information We Collect

We may use the information we obtain to:

  • Analyse and present to you information related to the efficiency and costs of the farm and point to areas of improvement to help guide your decisions;
  • Respond to your requests, questions, and instructions;
  • Identify and authenticate you so you may use certain Services;
  • Improve and customize your experience with the Services by delivering tailored content;
  • Communicate about marketing, promotions, and changes in our products and services;
  • Operate, evaluate, and improve our business by developing requisite features, managing our communication, analysing our services and customer base, and performing internal functions such as accounting and audit;
  • Allow you to interact with third party apps and services;
  • Identify and prevent fraud, claims, and other liabilities; 
  • Comply with applicable legal requirements, industry standards, and our policies including this Privacy Policy.

The information we collect may be disclosed or collected directly by third party analytics services to analyse, evaluate, and diagnose technical issues and improve our Services.

Information Sharing

We do not disclose your personal information except as described in this Privacy Policy. We may share your personal information with our subsidiaries and affiliates and with third party service providers. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.

Some of these personnel, affiliates, and third party service providers are located outside of the EEA, including in countries that may not provide the same level of data protection as the home country of our customers, including, for example and without limitation to, the Republic of Korea, the United States of America, and Japan.

Smart Farm, its subsidiaries and affiliates, and third party service providers may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise, or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; (6) in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, sale, transfer, reorganization, dissolution, or liquidation); or (7) otherwise with your separate consent.

Your Rights

You have the right to request details and correction of inaccuracies in your collected personal information, restriction of processing, access, and deletion or portability of your personal information. Under the laws of some jurisdictions, we may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. If you would like to make a request to access your information, please contact us by email through the “Contact Us” section of

If you request deletion of personal information, you acknowledge that you may not be able to access or use the Services and that residual personal information may continue to reside in Smart Farm’s records and archives for some time, in compliance with applicable law, but Smart Farm will not use that information for commercial purposes. You understand that, despite your request for deletion, Smart Farm reserves the right to keep your personal information, or a relevant part of it, in line with our data retention policy and applicable laws, if Smart Farm has suspended, limited, or terminated your access to the services for violating the Smart Farm Terms of Service, when necessary to protect the rights, property, or safety of Smart Farm, or any of our respective affiliates, business partners, employees, or customers.